{"id":1002,"date":"2022-12-15T04:32:38","date_gmt":"2022-12-15T04:32:38","guid":{"rendered":"https:\/\/sola.pr.kmutt.ac.th\/home\/?page_id=1002"},"modified":"2023-01-16T08:44:06","modified_gmt":"2023-01-16T08:44:06","slug":"how-has-business-communication-changed-in-the-last-4000-years","status":"publish","type":"page","link":"https:\/\/sola.pr.kmutt.ac.th\/home\/how-has-business-communication-changed-in-the-last-4000-years\/","title":{"rendered":"How has business communication changed in the last 4,000 years?"},"content":{"rendered":"\n
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Home | How has business communication changed in the last 4,000 years?<\/p>\n\n\n\n

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Richard Watson Todd<\/em><\/strong><\/p>\n\n\n\n

Discussions of historical changes in language use make for fascinating reading. Much of this has looked at how a particular language has changed over time, such as examining how the Norman Conquest changed English. The issue of how a particular genre has changed through time has been the focus of much less research. Exceptions include Ayers\u2019 examination of research summaries over 15 years, and Gunnarson\u2019s investigation of how research articles became standardised between 1730 and the present. Gunnarson\u2019s 280-year timespan may seem impressive, but in this paper focusing on business communication I examined the maximum possible timespan of 4,000 years by comparing some of the earliest writing with modern-day counterparts.<\/p>\n\n\n\n

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Some of the earliest texts still extant are Sumerian cuneiform tablets dating from around 2,000 BCE (examples can be seen at https:\/\/www.spurlock.illinois.edu\/collections\/search-collection\/advanced.php?n=cuneiform+tablet<\/a>). Writing at this time involved using a wedge-shaped stylus to make imprints into clay tablets. Some of the tablets concern commercial functions which still exist today, such as debt collection, allowing us to compare texts serving the same purpose separated by 4,000 years.<\/p>\n\n\n\n

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Comparing the language of Sumerian debt collection tablets with that of modern-day business letters allows us to investigate the comparative impact of context and communicative purpose on language use. The context and medium of writing of ancient Sumeria are vastly different to today\u2019s world so we might expect major differences. If communicative purposes are paramount in language use, however, we would expect the two to be similar. To investigate the amount of difference between a debt collection tablet from ancient Sumeria and modern-day model debt collection business letters, this article uses genre and register analyses.<\/p>\n\n\n\n

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Starting the genre analysis with an inductive identification of moves and steps from one of the modern letters, we find two main moves \u2013 background information and action to be taken \u2013 and several steps such as referring to previous requests for payment, showing the decency of the creditor, and threatening legal action. These functions are also apparent in other modern letters and in the Sumerian tablet, albeit with some variation in sequencing and some repetition of functions in the ancient text.<\/p>\n\n\n\n

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For the register analysis, I used Nini\u2019s Multidimensional Analysis Tagger which generates scores for each text on six dimensions of register variation. The scores on five of the six dimensions were very similar for the Sumerian text and the modern texts, showing that they are all highly interactional narratives depending on knowledge of the context for interpretation and highlighting the author\u2019s perspective.<\/p>\n\n\n\n

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Overall, the Sumerian text and the modern texts are surprisingly similar suggesting that there has been little meaningful change in business communication over the last 4,000 years. The shared purposes and expected procedures in doing business greatly outweigh the differences in the two contexts in influencing how language is used.<\/p>\n\n\n\n

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This article is based on Watson Todd, R. (2020) How Has Business Communication Changed in the Last 4,000 Years? rEFLections 27(2), 124-139.<\/em><\/p>\n\n\n\n

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Home | How has business communication changed in the last 4,000 years? TH | EN Richard Watson Todd Discussions of historical changes in language use make for fascinating reading. Much of this has looked at how a particular language has changed over time, such as examining how the Norman Conquest changed English. The issue of … <\/p>\n

Read more “How has business communication changed in the last 4,000 years?”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/sola.pr.kmutt.ac.th\/home\/wp-json\/wp\/v2\/pages\/1002"}],"collection":[{"href":"https:\/\/sola.pr.kmutt.ac.th\/home\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sola.pr.kmutt.ac.th\/home\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sola.pr.kmutt.ac.th\/home\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sola.pr.kmutt.ac.th\/home\/wp-json\/wp\/v2\/comments?post=1002"}],"version-history":[{"count":3,"href":"https:\/\/sola.pr.kmutt.ac.th\/home\/wp-json\/wp\/v2\/pages\/1002\/revisions"}],"predecessor-version":[{"id":4336,"href":"https:\/\/sola.pr.kmutt.ac.th\/home\/wp-json\/wp\/v2\/pages\/1002\/revisions\/4336"}],"wp:attachment":[{"href":"https:\/\/sola.pr.kmutt.ac.th\/home\/wp-json\/wp\/v2\/media?parent=1002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}